I was in charge of rebranding Pamplemousse Communication, a web and communications agency based in Lyon, where I worked for over 3 years as Digital Art Director.

The challenge of this rebranding was to modernize the studio image by giving it a more sober and elegant look to target a more premium clientele, while retaining a touch of freshness and playfulness typical of the Pamplemousse DNA.

The response to this brief takes the form of a clean identity articulated around typography and a trio of primitive shapes and pop colors. The identity is primarily geared towards the digital world, with particular attention paid to the animations, with 3D spatialization of the typography and the use of physical collisions on the shapes.

As a result: a vibrant and living brand